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National Repository of Grey Literature 4 records found  Search took 0.01 seconds. 
Identification of risks in the process of marketing strategy formulation and realisation and their solving
 Novotný, Igor ; Válka, Vít (referee) ; Chalupský, Vladimír (advisor)
The aim of this thesis is to identify the risk, emerging from use of the marketing attitude in ALL SPORTS ltd., qulify its potential impact to the operation of the company and suggest the proceeding to minimize the negative impacts. First part includes theoritical resources for exploring of the aim, there is explained basic terminology and described technique, styles and analyses that are necessary for identifying the risks, identification of the risk situation and ratio of the probability that risk situation will occure. Second part of the thesis is practical and theoretical informations mentioned in first part are applied for identification and valuation of the risks. On the basis of performed analyses I identified risks and ratio of the probability for occuring. In the last part of the thesis I described proceeding for elimination of these risks including quantification of the cost.
Detailed record
Řízení rizik ve firmě Sportovní travnaté povrchy s.r.o.
 Rouzková, Kristina
Detailed record
Identification of risks in the process of marketing strategy formulation and realisation and their solving
 Novotný, Igor ; Válka, Vít (referee) ; Chalupský, Vladimír (advisor)
The aim of this thesis is to identify the risk, emerging from use of the marketing attitude in ALL SPORTS ltd., qulify its potential impact to the operation of the company and suggest the proceeding to minimize the negative impacts. First part includes theoritical resources for exploring of the aim, there is explained basic terminology and described technique, styles and analyses that are necessary for identifying the risks, identification of the risk situation and ratio of the probability that risk situation will occure. Second part of the thesis is practical and theoretical informations mentioned in first part are applied for identification and valuation of the risks. On the basis of performed analyses I identified risks and ratio of the probability for occuring. In the last part of the thesis I described proceeding for elimination of these risks including quantification of the cost.
Detailed record
Řízení rizik ve firmě Sportovní travnaté povrchy s.r.o.
 Rouzková, Kristina
Detailed record

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