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Economic Analysis of Organizing Ice Hockey World Championship 2015 in Ostrava and Prague
Halásová, Michaela ; Soudek, Jan (advisor) ; Fišerová, Tereza (referee)
In many cases the organization of major sport events brings various benefits to hosting economies, especially those resulting from encouraged tourism. However, these events carry extensive costs coming mostly from public resources which could be used for other purposes, e.g. healthcare. The main goal of this thesis is to analyze the socioeconomic impact of the Ice Hockey World Championship 2015 on Prague and the Moravian-Silesian Region using a Cost-Benefit Analysis in which costs and benefits are summed up and benefit-cost ratio calculated. In our analysis we conclude that the event was beneficial not only for the Czech Ice Hockey Association; the hosting organization reporting profit of 450 million CZK before taxes but also for the regions with a benefit-cost ratio of 5.53, meaning that the benefit created equals 5.53 times the amount the regions invested into the event. Moreover, in this analysis we confirm an overall positive effect of the championship on tourism. Keywords cost-benefit analysis, Ice Hockey World Championship 2015, Prague, Ostrava, Moravian-Silesian Region, economic impact, major sport events, tourism
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Marketing of brands - Ice Hockey World Championship 2015
Šedová, Michaela ; Halada, Jan (advisor) ; Klimeš, David (referee)
The bachelor thesis named Marketing of brands - Ice Hockey World Championship 2015 is focused on the description of communication and marketing activities of brands which were connected as official sponsors and official partners with the Ice Hockey World Championship 2015 held in the Czech Republic. The thesis consists of a theoretical and a practical part. The theoretical one concentrates on description of sport marketing and sponsoring, it also describes marketing activities of brands used by companies in their campaigns. The practical part is focused on the Ice Hockey World Championship 2015. The structure of the sponsorship related to the championship is explained, the categorization of the sponsors (main official sponsor, official sponsor and official partner) is described and all the official sponsors and partners of the championship are listed along with an outline of the rules they had to follow and the advantages and the rights they had. The description of the communication and marketing activities of selected official sponsors and partners of the championship follows. In this part of the thesis, the theoretical knowledge described at the beginning is applied in practice. The thesis also focuses on the problem of ambush marketing connected with the championship. The thesis is concluded by...
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Economic Analysis of Organizing Ice Hockey World Championship 2015 in Ostrava and Prague
Halásová, Michaela ; Soudek, Jan (advisor) ; Fišerová, Tereza (referee)
In many cases the organization of major sport events brings various benefits to hosting economies, especially those resulting from encouraged tourism. However, these events carry extensive costs coming mostly from public resources which could be used for other purposes, e.g. healthcare. The main goal of this thesis is to analyze the socioeconomic impact of the Ice Hockey World Championship 2015 on Prague and the Moravian-Silesian Region using a Cost-Benefit Analysis in which costs and benefits are summed up and benefit-cost ratio calculated. In our analysis we conclude that the event was beneficial not only for the Czech Ice Hockey Association; the hosting organization reporting profit of 450 million CZK before taxes but also for the regions with a benefit-cost ratio of 5.53, meaning that the benefit created equals 5.53 times the amount the regions invested into the event. Moreover, in this analysis we confirm an overall positive effect of the championship on tourism. Keywords cost-benefit analysis, Ice Hockey World Championship 2015, Prague, Ostrava, Moravian-Silesian Region, economic impact, major sport events, tourism
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Marketing of brands - Ice Hockey World Championship 2015
Šedová, Michaela ; Halada, Jan (advisor) ; Klimeš, David (referee)
The bachelor thesis named Marketing of brands - Ice Hockey World Championship 2015 is focused on the description of communication and marketing activities of brands which were connected as official sponsors and official partners with the Ice Hockey World Championship 2015 held in the Czech Republic. The thesis consists of a theoretical and a practical part. The theoretical one concentrates on description of sport marketing and sponsoring, it also describes marketing activities of brands used by companies in their campaigns. The practical part is focused on the Ice Hockey World Championship 2015. The structure of the sponsorship related to the championship is explained, the categorization of the sponsors (main official sponsor, official sponsor and official partner) is described and all the official sponsors and partners of the championship are listed along with an outline of the rules they had to follow and the advantages and the rights they had. The description of the communication and marketing activities of selected official sponsors and partners of the championship follows. In this part of the thesis, the theoretical knowledge described at the beginning is applied in practice. The thesis also focuses on the problem of ambush marketing connected with the championship. The thesis is concluded by...
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