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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of Student Card ISIC Use
 KREJČÍ, Michal
The Bachelor thesis is focused on the actual situation of the use of the student ISIC card. The thesis is divided into two parts, theoretical and practical. The theoretical part describes the history of the ISIC card, development and distribution, supported areas of the card, brand partnerships, as well as IT technologies associated with the card. The further description of discounts, benefits and insurance is also included. The practical part describes methods and research objectives. The questionnaire method was used in cooperation with GTS ALIVE s.r.o. company. The analysis of the use of ISIC cards was performed based on the results obtained.
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The sales strategy of ISIC/ITIC by company GTS Alive
 Böhm, Tomáš ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This thesis is analyzing sales and marketing strategy by company GTS Alive that is the only company that can issue ISIC, ITIC and IYTC identification cards in the Czech Republic. The author is analyzing current strategy and situation in the student's cards market. In the conclusion, he is proposing new modified strategy for the company.
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