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The Proposal of Business Development Strategy for Small Company Providing Accommodation Services in Slovakia
Chamraz, Štefan ; Kissová,, Jana (referee) ; Bumberová, Veronika (advisor)
The main focus of this thesis is a proposal of business development strategy for small company providing accomodation services in Slovakia. The first part is theoretical and defines basic concepts as strategy, strategic management, development and growth of small and medium-sized enterprises, as well as its characteristics. It also describes selected analytical-research methods which goal is to reveal the key factors influencing the current situation. These methods are then applied in the second part, the analytical, where the external and internal environment of the company is mapped and analyzed, together with the influencing factors. The third part, the proposing, interprets possible solutions and recommendations based on the results of selected analyzes, which aim to ensure the future development of the company.
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Strategický management domu dětí a mládeže
Yefimova, Yuliia
The thesis focuses on the analysis of the strategic management of the contributory organization DDM Helceletova. The main goal of the thesis is to propose an appropriate strategy for the selected organization based on the analysis of the external and internal environment. The literature search lists similar organizations and outlines the characteristics of the non-profit sector. The empirical part includes a detailed analysis of the external and internal environment of the selected non-profit organization at macro and micro levels, which leads to the identification of the factors underlying the strategies as indicated in the SWOT, IE and SPACE matrices. Based on these strategies, a strategic plan for the company is proposed, including consideration of possible risks of implementation. Furthermore, the paper proposes the method and timetable for the implementation of the developed strategy.
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Communication strategy of a specific company
SCHICKEROVÁ, Michaela
This diploma thesis is focused on a communication strategy of the selected company. The theoretical part first deals with some basic definitions related to communication and its processes. Following, some particular steps of a communication strategy are analysed in detail. The next chapter is focused on marketing mix which is also related to the topic. It is followed by the chapter communication mix and its tools. The empirical part of this diploma thesis is focused on communication strategy from practical side. The first chapter describes in detail the selected company. The description is followed by necessary analyses. Type of analyses which are used in this diploma thesis are for example Porter's five forces analysis, SWOT analysis and analyses of IFE, EFE and IE matrix. Based on the obtained results proposals of projects are created. This projects are implemented to a new communication strategy. Proposed projects are: redesign of the selected company´s website and a realization of an advertising in the industry part of Pilsen. The proposal of the redesign includes a basic specification for creating a price offer, rating of a current website provided by two adressed suppliers of the website optimalization companies and their price offers of the redesign for a future realization. To process the second project (The realization of the promotion in the industry part of Pilsen) two different suppliers of the advertising were contacted. In both cases two price offers of different bigboards were demanded. The offers are created for a specific time frame. Finaly, the marketing company was asked to create a price offer of an advertising poster. The results of above mentioned recommendations should increase a demand of products offered by the selected company. Also, it should improve an Employer Branding and external communication.
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The Proposal of Business Development Strategy for Small Company Providing Accommodation Services in Slovakia
Chamraz, Štefan ; Kissová,, Jana (referee) ; Bumberová, Veronika (advisor)
The main focus of this thesis is a proposal of business development strategy for small company providing accomodation services in Slovakia. The first part is theoretical and defines basic concepts as strategy, strategic management, development and growth of small and medium-sized enterprises, as well as its characteristics. It also describes selected analytical-research methods which goal is to reveal the key factors influencing the current situation. These methods are then applied in the second part, the analytical, where the external and internal environment of the company is mapped and analyzed, together with the influencing factors. The third part, the proposing, interprets possible solutions and recommendations based on the results of selected analyzes, which aim to ensure the future development of the company.
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