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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Applying marketing tools brand Hugo Boss in the Czech Republic
 Böhmová, Andrea ; Vokáčová, Lucie (advisor) ; Tučková, Karolína (referee)
The aim of this thesis is to describe and evaluate current marketing activities of the Hugo Boss brand in the Czech Republic as demonstrated by its franchising which is the company called MyFashion. Presented review of literature helps to introduce tools of marketing and communication mix and franchising management. One of the sources for this thesis is the personal insight of the author into this topic, gained through a direct work experience in the company MyFashion. Further, information acquired through the interview with the management of the analyzed company is used in this thesis and analysis of internal material that was provided by the company MyFashion. Last, the company´s website and internal portal of Hugo Boss brand are used as sources. Based on the evaluation, improvement suggestions are made regarding current marketing tools of the company or the acquisition of new potential tools and channels.
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