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Business model - HUB Prague
 Centnerová, Michala ; Zeman, Jiří (advisor) ; Vítek, Petr (referee)
Social business is type of business, which primary objective is very different from the profit-driven business. Social business objective is to create an added value to society and achieve at least some profit, which serves as a means to achieve this goal. For my thesis I have chosen a business model analysis of the new organization Hub Prague, which is a representative of a social entrepreneurship and which has entered Czech market in 2010. I have examined mainly its income and expenditures and the consequent ability to survive in the future. I have chosen this topic because I believe the social business as a whole new kind of business has the ability not only to succeed in the market, but bring a positive impact and add value to people in its neighborhood as well. According to the analysis performed I think that Hub owners should pay attention to cash flow management to ensure sufficient funds to run the business. To ensure Hub's Access it should focus its marketing activities on right communication of its mission towards its potential and current members and monitor its capacity constraints.
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