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Preparation of trade fair (on concrete example)
Čížková, Kateřina ; Filipová, Alena (advisor) ; Šretr, Tomáš (referee)
In my bachelor thesis I discuss participation in trade fair for the travel and tourism industry by the regional authority (specifically the Regional Authority of Karlovy Vary Region). The goal of the thesis is to give a systematic view of all obligations and activities that are directly and indirectly connected with this participation. In the first chapter I anylyse trade fairs from a theoretical point of view and next focus on particular steps regional authorities must take - from an application, to getting donations to actual part at the trade fairs. As a practical example I have choosen the Holiday World 2010 trade fair, where the Karlovy Vary Region took part as a main exhibitor.

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