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Marketing strategy of Henkel corporation on domestic and foreign markets
 Hadová, Petra ; Zamykalová, Miroslava (advisor) ; Nemeškalová, Markéta (referee)
The presented master thesis deals with the marketing strategy of Henkel corporation, specifically Division Laundry & Home Care. The first part of this work deals with introduction of Henkel, its history and current development. The second part is devoted to the questionnaire survey. Three hypotheses were specified before assembling the questions. The survey should inform me about Henkel's situation on the market and about its brands. The marketing mix will be recommended for the worst brand of Henkel's portfolio. Henkel will get several recommendations that could help the company in the future strategic steps. The conclusion summarizes the results, which I concluded. In the conclusion are solutions that could help minimize losses in the future.
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