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National Repository of Grey Literature

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Marketing activities of ice hockey club HC Vagnerplast Kladno and the improvement suggestions Čermák, Roman ; Voráček, Josef (advisor) ; Šíma, Jan (referee) Title: Marketing activities of ice hockey club HC Vagnerplast Kladno and the improvement suggestions Objectives: The main goal is to propose measures which will, in accordance with the specifics of the Kladno hockey club to improve the marketing activities and cooperations with partners and fans. Methods: Analysis of internal and external factor of sports organization, case study, document analysis, interview Results: Suggestions and recommendations for improvements and streamlining activities in the marketing mix, working with partners and fans of the club Keywords: marketing mix, sponsorship, interview, HC Vagnerplast Kladno Detailed record

Marketing activities of ice hockey club HC Vagnerplast Kladno and the improvement suggestions Čermák, Roman ; Voráček, Josef (advisor) ; Šíma, Jan (referee) Title: Marketing activities of ice hockey club HC Vagnerplast Kladno and the improvement suggestions Objectives: The main goal is to propose measures which will, in accordance with the specifics of the Kladno hockey club to improve the marketing activities and cooperations with partners and fans. Methods: Analysis of internal and external factor of sports organization, case study, document analysis, interview Results: Suggestions and recommendations for improvements and streamlining activities in the marketing mix, working with partners and fans of the club Keywords: marketing mix, sponsorship, interview, HC Vagnerplast Kladno Detailed record

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