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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Optimalizace webových stránek
 Kašpar, Michal
This thesis is focussed on detailed processing of the optimization of web pages for web search engines (SEO). It describes the functionality of full text search engines considering the order of search results. The thesis also presents the most often myths and problems from the field of optimization which are supplemented by the right procedures according to the currently used methods and processes. Further on, the thesis is supplemented by the general outline of the process of optimization which is furthermore used and explained in detail in a practical case study. There is also mentioned the point on the issue of scoring the rate of return in optimiza-tion.
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Influence of social network on search engine optimization
 Kmecová, Hana ; Stříteský, Václav (advisor) ; Kubátová, Eliška (referee)
The diploma thesis deals with social networks from the perspective of their impact on search engine optimization (SEO). It focuses on description how the search engine marketing works. Main emphasis is given on the description of key social networks that have an assumption (because of their functionality) to affect of shifting the search results. Some social services also have an impact on indexing new content in search engines. They are also an important part of the strategy for online reputation management. Part of the diploma thesis is devoted to the modern concept of SEO which is defined as findability marketing. This concept consider the social networks as internet websites where users looking for information. That is the reason why this thesis contains a chapter about search capabilities on social networks.
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