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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Rebranding: Garnier case study
 Veselý, Radovan ; Karlíček, Miroslav (advisor) ; Sochorová, Mária (referee)
The thesis is about the topic of rebranding on a concrete case from the Czech Republic. The main goal of this thesis is to find a strategy for the rebranding campaign of the Garnier Naturals brand. The key benefits of the paper are the summarization of the rebranding process in general as well as concrete process for the Garnier Naturals brand. In the theoretical part of the paper is the theory behind brands and case studies about both successful and unsuccessful rebranding. In the application part there is an image study of the original brad as well as an analysis of quantitative research and qualitative research -- focus groups. The most important learnings and a proposed strategy for this particular rebranding is in the last part of the paper - the summary.
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Proposal of the changes to L´Oréal anti-wrinkle cream marketing strategy
 Macejová, Petra ; Král, Petr (advisor) ; Havlová, Květa (referee)
Target of the diploma thesis is to set the proposals for Garnier anti-wrinkle care marketing strategy. The theoretic part of the thesis deals with strategic marketing and planning, desribes marketing research in detail and is also focused on marketing mix and its concrete parts and trends. Practical part desribes and analyses skin care market and anti-wrinkle cream category and subsequently presents Garnier brand. Attention is paid to two marketing studies which are focused on Garnier brand in detail. Marketing goals and action programmes are set according to market data and study learning.
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