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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing Plan - Tour for French Products
 KRAUSOVÁ, Julie
The topic of the bachelor thesis is the design of a marketing plan for a product connected to local French products and producers. The main parts include literature research on marketing plan and project management. The second part is the methodology, where the detailed procedure of the process of this thesis is described, especially the research that was done in the form of semi-structured interviews with experts specialized in the subject matter. The results of the research are presented in the last part, which includes a synthesis of the data obtained, research of the investigated domain and the resulting marketing plan, including the product created.
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Sweet France - the history of French pastry
 Šošolíková, Klára ; Nováková, Sylva (advisor) ; Klinka, Tomáš (referee)
The subject of this bachelor thesis is confectionery craft and pastry making as a French cultural phenomenon. The first part focuses on a historical development of French confectionery and on an analysis of fundamental recipes that lay foundation of many French desserts. Furthermore, the thesis deals with typical French pastries both internationally recognized desserts as well as regional specialties. The practical part of this thesis was dedicated to the creation of educational materials focused on French pastry arts.
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