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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analyse du marché des cosmétiques en Chine appliqué aux entreprises françaises
 Ruan, Ling ; Štěrbová, Ludmila (advisor) ; Mercier Suissa, Catherine (referee)
This thesis is interested in the elements which search for the information about the place of French companies on the cosmetic market in China. It begins with the first part of theoretical research, followed by analyses of the cosmetic industrial, French and Chinese cosmetic market. Finally two examples of French companies (L'Oréal, L'Occitane en Provence) are analysed, which present on the Chinese market. The subject of this thesis is not to judge or valid whether the market or the strategy is correct, but to bring information and comparison of French companies on the Chinese market.
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French organisations in the Czech Republic as the help to the French companies in their entry to the Czech market
 Ekslerová, Vladěna ; Mišovská, Soňa (advisor) ; Mišovská, Soňa (referee)
Práce popisuje a hodnotí služby, které poskytují francouzské organizace v České republice francouzským podnikům, které chtějí vstoupit na český trh (export, implantace, navázání kooperačních vztahů). Francouzsko-česká obchodní komora, Mission économique, soukromé společnosti. Kulturně sociální zázemí Francouzů žijících v ČR. Francouzsko-české hospodářské vztahy. Specifika jednání s francouzskými partnery.
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