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UX analysis of Eye-tracking of Web Faculty of Management of Prague School of Economics
Trtík, Dan ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The main objective of the thesis is eye tracking executions user experience analysis of the websites of the Faculty of management VŠE. The thesis brings insight into the area of eye tracking and its use in marketing and optimizing websites, definition of terms related to the understanding of eye tracking and explanation of its operation. A signifi-cant part is devoted to the author's survey conducted with respondents research and observation placed on the website.
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Career of Graduates of Faculty of Management with honors
Trubačová, Iveta ; Novotná, Eliška (advisor) ; Březovský, Zdeněk (referee)
The aim of this diploma thesis is to find out the career path of selected graduates from the master's program of further study at the Faculty of management after obtaining a honors and whether it can be considered as successful. To meet this goal four objectives are identified: researching graduate professional practices during studies, mapping the graduation of graduates to the labour market, describing the course of careers and determining the graduate's professional success. Data collection is carried out by semi structured interviews with selected graduates. The results are presented by individual areas related to the objectives, followed by a brief summary of the findings. At the end of the work a discussion of the research results, its possible limits and suggestions for further investigations are made.
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