Home > Search Results: keywords:"Fairtrade brand"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing communication of Fairtrade brand
 DUDOVÁ, Klára
The bachelor thesis deals with marketing communication of Fairtrade brand for the shop Bylinné a klášterní produkty. The theoretical part is focused on describing terms such as marketing communication, marketing communications mix and its tools, brand and Fairtrade brand. The practical part is based on analysing marketing communication of the Fairtrade brand for the shop Bylinné a klášterní produkty. The marketing research is based on a qualitative research in the form of structured interview and a quantitative survey performed by the questionnaire, which is used to determine public opinion and also presents questions that appear in the structured interviews with the representative of the company. The conclusion contains the suggestion of ways how to improve marketing communication of the Fairtrade brand in the shop Bylinné a klášterní produkty.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English