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The development and the present of economic weekly in the Czech republic
Čermák, Ivo ; Škodová, Markéta (advisor) ; Lysoněk, Tomáš (referee)
The diploma thesis The development and the present of economic weekly magazines in Czech republic focuses on the transformation of the print media with weekly periodicity in selected segment. Thesis describes concrete graphic and content changes of Czech economic weekly magazines in the period of six years from 2006 until 2012 and deals with their possition on the Czech media market. The aim of the work is - inter alia - to exemplify the development of sold copies and total readership and describe the causality with fundamental changes in visual style and content of the journals.
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Forbes magazine's position in the chech market in the frst year of its existence
Leimerová, Magdalena ; Osvaldová, Barbora (advisor) ; Trunečková, Ludmila (referee)
This bachelor thesis named The Forbes Magazine's Position on the Czech Market in the First Year of Existence aims to introduce in detail the Czech mutation of Forbes, which is one of the best known and widely read economic journals, and then to compare its content and graphical layout and activities on websites and social networks Facebook and Twitter with similarly specialized weekly magazines Euro and Ekonom. The bachelor thesis focuses on the first year of the publication of Forbes Czech Republic, namely on the period between November 2011, when the first issue of Forbes was launched, and October 2012. Two basic methods - analytical and comparative - were used to elaborate this thesis. The bachelor thesis consists of three chapters. The first one represents the theoretical basis. It briefly characterizes magazines and journals as the part of the periodical press and closely describes their forms focusing on the post-communist period in the Czech Republic. The second chapter introduces Forbes Czech Republic and presents its content and graphical analysis, including the mapping of activities on the Internet. The third part is based on the analyses of weekly magazines Euro and Ekonom. The thesis ends with the comparison of these three periodicals.
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Payroll and processing in various accounting programs
MRÁČKOVÁ, Andrea
The study is concerned with personal and payroll administration in accounting software represented by Pohoda and EKONOM programmes. The theoretical part includes specification of the personnel management, definition of the wage and labour-law relations with legacy of Labour Code. The study proceeds with characteristic of the systems that are being used in the followed part. The practical part is mainly dedicated to analysis of these accounting software. Particular staffers, personal data, attendances and wages are step by step put into the programmes. It is followed the comparison of the outputs and the assessment of the programmes in a personal management estate. The work assesses rightness, clarity, price and harmony with Labour Code. There is pointed out the negatives of the programme in the finish part and the other way around, the positives of the software are underlined.
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