Home > Search Results: keywords:"Educational marketing"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing of Education
 Ehrlichová, Zuzana ; Sieber, Martina (advisor) ; Vinopal, Jiří (referee)
This thesis deals with marketing management of educational institutions. In the theoretical part, its relevance in Czech conditions is reasoned, compares its specifics with the marketing management of manufacturing enterprises and deals with unclear proposals for its conceptualization by proposing a scheme of a possible procedure. In the practical part, this procedure is applied and brings recommendations for changes in the Sociological-economic studies study programme and warnings for similarly concepted programmes. Although the study programme has the needed background in the dimensions of personal, international relations and a possibilities of meeting the image of Nicher for a specific group of above-average students of social sciences and economics, even though it has strict entrance requirements it fails to recruit suitable students of a small amount of applicants because it currently does not fully utilise a potential of the product and possibilities of communication.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English