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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis of drawing EU Structural funds in the Czech Republic with a detailed focus on OP PIK
 Procházka, David ; Svobodová, Ivana (advisor) ; Schön, Kateřina (referee)
Since the third and possibly the last grant period for the Czech Republic in the framework of drawing the European Funds is underway, it is assumed that businesses successfully and efficiently draw funds with allocated resources for the Czech Republic. Agencies should also help to the effective implementation, however, their activities do not reflect the market and clients requirements properly. To confirm that, the Czech Republic was in previous years, one of the worst states in terms of efficiency of drawing on funds of the EU structural funds, which was caused by an improperly formed grant system by management authorities, as well as misconduct on the part of applicants and potential beneficiaries and agencies with their erroneous philosophies. Author task was to analyse the causes of drawing funds inefficiency with a detailed focus on Operational Programme Enterprise and Innovation and Entreprise and Innovation for Competitiveness used mainly for businesses. Diploma thesis not only analyses the current grant situation in which entrepreneurs can submit their project applications but also proposes possible solutions how to help entrepreneurs in drawing on funds.
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Marketing of the company mediating energetic savings
 Jančík, Jan ; Král, Petr (advisor) ; Vávra, Oldřich (referee)
This diploma thesis outlines how a company doing business in mediation of energy savings could efficiently integrate marketing into its activities. The theoretical part defines the differences between marketing of services and introduces concepts that are later on used for analyzing of the target company. The practical part is focusing on examining of macro surroundings through PEST analysis and in examination of micro surroundings all the involved stakeholders that may substantially affect the functioning of the company are identified. Then the closest competition is revealed and its strengths are inspected in order to form recommendations of activities that should be integrated within the company's portfolio. These findings are then confronted with the objectives of observed company in the SWOT matrix and on its basis a marketing mix is created including the proposed tactical tools.
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