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National Repository of Grey Literature

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Business plan - Dolly lingerie Hochman, Jiří ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee) Aim of this thesis are analysing of contemporary state of company Dolly lingerie and setting new direction of development on this basis. Detailed analysis uses 5C ands SWOT analysis method. In the theoretical part thesis deals with substantial requisits of business plan. Detailed record

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