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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Development Trends in Retailing - Shelf Ready Packaging
 Štěpánek, Ondřej ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis focuses on a progressive packaging technique in retailing which is called Shelf Ready Packaging (SRP). It is concerned with a discussion of characteristics and potential of this method and brings views of key interested parties. Several types of Shelf Ready Packaging are described and their main advantages and disadvantages are analysed. In the thesis there is briefly explained the implementation process of the technology in a supplying firm. Attention is also paid to the role of logistics in retailing and its current trends.
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