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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing strategy on the example of the company Student Agency
 DUBEC, David
The thesis is concerned on the problematic of marketing strategy and its explanation on the example of the company Student Agency with focus on already ongoing as well as just intended cooperation with the German carrier Deutsche Bahn. The first part of the thesis is devoted to the theoretical explanation. It will clarify the basic terms of marketing such as function, significance for the society, marketing strategy etc. In the second part is the above described situation outlined and the theoretical knowledge from the first part on the company Student Agency applied.
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Public rail transport in Germany with focus on DB
 Karkošková, Soňa ; Mervart, Michal (advisor) ; Jirsák, Petr (referee)
This bachelor thesis is focused on public rail transport in Germany. In this thesis are described theoretical aspects of rail transport. The attention is paid to development of public rail transport since unification of Germany till now, when the main targets are increase in attractiveness of public rail transport and increase in environment protection. This thesis deals with the main provider of mobility -- Deutsche Bahn and its divisions. There exists three the most important divisions in the field of providing services public rail transport. The first one administers rail infrastructure. The second one provides services of long-distance rail transport. The third one provides services of local public transport.
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