Home > Search Results: keywords:"Dettol"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Experience of Dettol brand launch in Slovakia and utilization of this experience for the Czech market
 Kugla, Juraj ; Postler, Milan (advisor) ; Baričičová, Marie (referee)
The thesis deals with strategic brand management and brand launch. Specifically, the launch of antiseptic and disinfectant brand Dettol at Slovak market and supporting activities are being analyzed. Based on the outcomes of this analysis the strategic launch model for Dettol brand in the Czech Republic is proposed.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English