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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Design and marketing
 Kalhotková, Petra ; Pešek, Ondřej (advisor) ; Černá, Jitka (referee)
The theoretical part briefly defines the concept of design, including the industrial and the product design of the marketing mix, the customer decision-making process, highlights the impact of design on the brand image and points the conflict with CSR. The theoretical part contains a chapter about the current situation of design in the Czech Republic. In the practical part are processed questionnaires and an interview with a specialist of Design pro export.
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