Home > Search Results: keywords:"De Beers Group of Companies"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
De Beers Group of Companies in the market of diamonds
 Repčíková, Alica ; Zamykalová, Miroslava (advisor) ; Gullová, Soňa (referee)
The aim of this thesis is to analyze the position of De Beers in the market of diamonds and to prepare a SWOT analysis for this company. First chapter gives inside to a history of the diamonds, describes how they got to Europe and clarifies the grading of the diamonds - 4C. Second chapter describes situation of the diamond market with a focus on production and retail. Part of this chapter also describes an influence of the world crisis on the diamonds. The core of this thesis is third chapter. This chapter is dedicated to De Beers company. Shortly, it describes history and structure of De Beers and in detail, it deals with the reasons of loss of a monopoly on diamond market, describes position of De Beers in terms of competition, and finishes with SWOT analysis and future strategy of De Beers company.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English