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Komparace reklamních systémů Sklik a Google Adwords Veselý, Tomáš ; Stříteský, Václav (advisor) ; Poštůlka, Jan (referee) Tato práce porovná systémy internetové Pay-per-click reklamy - Google Adwords a Sklik. K porovnání obou systému slouží data z nově vytvořeného minisite www.duchodovka.cz. Analyzuje oba systémy co do jednotlivých funkcionalit, platební možností a výkonnosti.Teoretická část je zaměřena na správné začlenění PPC reklamy do komunikačního mixu organizace. Detailed record

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