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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
A comparison of the marketing communication of the Czech Olympic Committee and the Czech Paralympic Committee in 2014 and proposal of their mutual cooperation
 Hanus, Josef ; Halada, Jan (advisor) ; Šesták, Zdeněk (referee)
The goal of this work is to propose efficiency improvements in marketing cooperation of the Czech Olympic Committee and the Czech Paralympic Committee on the grounds of the comparison of their marketing communication. Special focus is given to the goals of equal conditions for non-handicapped and handicapped sportsmen at all performance levels. I used the descriptive analysis in this work and as a result I propose specific communication solutions that should lead to fulfilling the goal of the work. On the grounds of the comparison and analysis of the communication of mentioned subjects I expect that a close cooperation can lead to savings in marketing as well as a growth of the supporters base, improvement in media coverage and increased revenues as a result of such changes.
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Financing of disabled sportsmen in Czech republic
 Vančáková, Klára ; Písař, Pavel (advisor) ; Kučerová, Jaroslava (referee)
The thesis is dealing with the topic of financing the handicaped sportsmen in Czech republic. It presents actual sport organisation of handicapped people, its financing and suggests the way of improvement. The work deals closely with public sources, especially financing by Ministry of Youth and Sport, and private sources. It shows foreign experience and suggests its aplication on Czech republic. Within the thesis, there was made a research on knowledge of the issue of handicapped sportsmen in the society and a sport club case study .
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