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National Repository of Grey Literature

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Modern selling methods of insurance products Vlček, Michal ; Ducháčková, Eva (advisor) This thesis aims to explain the basic characteristics of insurance product in connection with sales, to analyze modern selling methods of insurance services on the Czech market and to identify them with distribution channels. The first chapter is about basic character of insurance product and factors which influence its salability. The second chapter mentions classic selling methods, especially including brokers and teller "window" consoles. The third part deals with direct marketing (through internet, phone and direct-mail) and multilevel marketing under sales conditions of the Czech market. However, it is also essential to compare the advantages and disadvantages of each specified distribution method. At the very end of the thesis there are compared modern and classic methods of insurance services and products. Detailed record

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