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Startup development methodologies, comparison and application, evaluation of acquisition and activation of customers using web analytics tools
 Myšík, Pavel ; Matuštík, Ondřej (advisor) ; Smutný, Zdeněk (referee)
The thesis deals with the issue of startups and methodologies of their development. Main aim is to explain chosen approaches to development of startup, compare them and then retrospectively use them in an e-shop selling clothes, determine mistakes of past development in relation to the methodologies and evaluate their suitability for specific business of specific product (clothes) distribution in the Czech Republic. Another equally important aim is to assess the effectiveness of acquisition and activation of customers of the e-shop using web analytics tools and evaluate behavior of visitors.
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