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Recipes in the Květy Magazine and Their Transformations in the Era of Socialism
Jedličková, Adéla ; Končelík, Jakub (advisor) ; Zábrodská, Kristina (referee)
This thesis uses analytical tools of a qualitative nature, namely historical, content and linguistic analysis, to observe the elements, examples and manner of propaganda and its projection into culinary recipes in the Květy magazine between 1951 and 1989. It describes not only the transformation of the magazine's content and the related increase in the proportion of media content devoted to culinary recipes and related topics, but also the development of the recipes themselves, taking into account the use of ingredients. The thesis further treats findings such as the increasing share of carnivore recipes and places them in the economic and political context. It also focuses on the ways of regime propaganda projection into media content, which was manifested, for example, in recipes devoted to the cuisines of so-called "friendly" countries. Further, it focuses on the methods of how certain foods were promoted in the analysed period. It explains why such content disappears in times of prosperity and reappears in times of scarcity. It also explores why certain food can be encountered in particular segments of the studied period. Furthermore, the thesis describes the form of advertising content at the time and mentions the most frequent columns dealing with the subjects under study and the...
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