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Products of Cruise Tourism in Tourism Market
DIVIŠOVÁ, Eva
The target of the bachelor thesis is to analyze cruise tourism, identify key aspects of the success of these products at customers and suggest marketing solutions for cruise tourism service providers. The literature search describes the basic concepts of tourism, international tourism and the advantages of shipping. This section also describes the significant effects of cruise ships on the economy as well as the positive and negative environmental impacts of cruise ships. The practical part of the bachelor's thesis uses the results of the analysis of the offer of travel agencies that specialize in the sale of cruises in the Czech Republic and the complete services connected with these cruises. Here is also describes the equipment of cruise ships and the most visiting destinations to which they sail. This section includes a client satisfaction survey with cruises, the results of this survey and recommendations for travel agencies to eliminace the negative aspects of the survey.
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Financial plan as a part of a business plan at establishment of the company
Štechová, Edita ; Škerlíková, Tatiana (advisor) ; Marek, Petr (referee)
This bachelor thesis is focused on the creation of a financial plan, which forms the integral part of the business plan. The goal of this thesis is to create the financial plan for newly founded travel agency and then consider its financial health by planned financial statement analysis. The thesis is divided into two parts. The first part explains main methods and principles used in financial planning. The second part, which is more extensive, is devoted to the introductory of the travel agency and a prognosis of its gains and losses during the planned period.
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Comparison of travel agencies Tip Travel and Globtour
Kocún, Matúš ; Chylíková, Hana (advisor) ; Turnerová, Lenka (referee)
In this bachelor thesis reader will learn about two slovak travel agencies, Tip Travel and Globtour. The theoretical part describes what a travel agency is and what its function is. It also explains the concept of marketing mix. In the practical part of the bachelor thesis are real information about both travel agencies, about their product and its production, sale, distribution methods and the way of presentation of the product. After the presentation of the results of my own questionnaire, a new type of product will be suggested. At the end of practical part we will learn about an opinion of an independent affiliate on both travel agencies. At the end reader finds a summary of results of whole bachelor thesis and author will evaluate both agencies.
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