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Competitive Analysis of the Creamery Market
 Hadačová, Michaela ; Kovář, František (advisor) ; Dvořák, Jiří (referee)
The aim of this work was to provide a coherent view of the competition, which operates in the dairy market. I focused on the three largest competitors on this market. With each analysis, I find their competitive advantage, see what the competition is doing better and I propose possible improvements for MADETA as to strengthen its market position.
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