National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Corporate philanthropy as an essential part of corporate strategy
Maňáková, Martina ; Zamazalová, Marcela (advisor) ; Obadalová, Kateřina (referee)
Diploma thesis deals with corporate philanthropy as an essential part of corporate strategy. Theoretical part of the thesis defines corporate philanthropy, its instruments and describes it as a part of CSR. Practical part of the thesis shows sophisticated strategy of corporate philanthropy on example of 3 companies - T-Mobile Czech Republic, a.s., Johnson&Johnson, s.r.o. and Československá obchodní banka a.s. It also provides study of public attitude towards this issue.
Concept Corporate Social Responsibility, its preception and support
Tuček, Michal ; Koudelka, Jan (advisor) ; Tichá, Klára (referee)
Diploma thesis deals with the concept of Corporate Social Responsibility - CSR. The chosen topic is currently up-to-date. Many companies begin to be interested in the ideas of this concept. Especially in recent years there can be seen activities and projects in this area. In the theoretical part of the work are captured substantive interpretations of the concept, there are also documented in the state of CSR -- both in the EU and more specifically in the Czech Republic. In the next part, thesis briefly introduces selected studies that are concerned with the topic. Practical part of the thesis is based on analysis of data of the agency Median and seeks to analyze of the perception of ideas, the concept of CSR is. Add to knowledge of the attitude of Czech society to the responsible conduct of companies.

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