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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Estimating a value of the company Philip Morris ČR a.s.
 Heršálek, Petr ; Scholleová, Hana (advisor) ; Smrčka, Luboš (referee)
The aim of this diploma thesis is to estimate the value of the company Philip Morris ČR a.s. operating on the market of tobacco products. Business valuation is valid for the date of 1st January 2015. The yield method used for the analysis is DCF in the equity variant, market capitalization and book value. The thesis is devided into two main parts. The theoretical part determines basic assumptions and criteria for business valuation .The practical part includes strategic and financial analysis, financial plan and own valuation of Philip Morris ČR a.s Valuation, tobacco industry, cigarette market, value
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Market analysis and how to implement new brands
 Poul, Jaroslav ; Vávra, Oldřich (advisor) ; Tuza, Jan (referee)
This bachelor thesis deals with analysis of cigarette market. Main goal is to define market and describe its characteristics. Furthermore thesis gives perspective of a mid size company on the market, which is mastered by a few dominant subjects, uncovering its station and possibilities of implementing new brand with limited budget, in a such regulated environment as nowadays tobacco industry is.
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