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The Influence of Marketing Communication to Children to Parents´ Consumer Behaviour.
 Plesníková, Tereza ; Lhotáková, Markéta (advisor) ; Olšanová, Květa (referee)
The Diploma´s Thesis is focused on influence of marketing communication to children to consumer behaviour of the parents. The thesis puts emphasis on cognition the child as a consumer - describes its behaviour depending on the age and its values and subsequently defines the influences of surroundings related to child consumer maturing. The thesis is also engaged in questions connected with influence of the children towards their parents. The main goal is firstly to define and evaluate marketing communication which are according the opinions of children and parents perceived as the most efficient, and secondly specify the parents´ consumer behaviour so to what extent are the parents truly influenced by child, advertisement respectively. For an investigating these facts are used author´s own questionnaire surveys.
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