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Analysis of Career Days
Brožek, Jan ; Říhová, Vladimíra (advisor) ; Doležalová, Antonie (referee)
Purpose of this Bachelor thesis is to analyse Career Days event which is one of the products of a student non-for-profit organisation AIESEC. Career Days is a meeting between university students and graduates from the Czech Republic and important companies present on the Czech market. This event enables students and companies to find a common ground and supports professional development of students. Goal of this Bachelor thesis is to answer a question: "Does organizing of Career Days make sense nowadays?" Another partial goal was to find out whether Career Days still follows the same idea as at its beginnings: making students and companies come together and enabling students to develop professionally. In this Thesis I have first described and evaluated Career Days project, than I compared it with other job fares and finally I found out how is Career Days perceived by its different participants.
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The Proposal for Model of Managing of the Project Career Days in Non-profit Organization AIESEC
Šála, Miroslav ; Kuncová, Martina (advisor) ; Baránek, Aleš (referee)
The goal of this bachelor thesis is a suggestion on suitable way of managing and leading of the project Career Days, which is yearly run by AIESEC Czech Republic. Firstly, the thesis is dedicated to explanation of basic terms of project management, continues to description of NGO, which is its investor and then comes to description of the current way of managing of the project identifying the main errors in it. The second part of the thesis is aimed at creating of proposal for evasion of the errors. There is an outline for creation of vision in the conceptual part of the project, while the vision is aligned to national strategy of AIESEC -- "Vision of 2012 - and even respects global standards, which are required for each AIESEC product. Within the conceptual part, there is also analysis of risk and SWOT analysis created. MS Project 2007 has been implemented for the description of project and time and financial analysis were made.
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Marketing Concept of Career Days
Štěpánová, Klára ; Halík, Jaroslav (advisor)
The goal of this thesis is to present a detailed analysis of marketing concept of the project Career Days for the purpose of designing a new strategy, which would enable the event to increase its efficiency in changing internal and external environment. The focus is laid on the relation between Career Days and the strategic direction of organization AIESEC, examined are also competition and relevance with aspects on customers' needs. The proposed differentiation strategy is also accompanied by recommendations for its further elaboration and implementation.
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Brand Building of Career Days on the Czech Market
Boskovičová, Alexandra ; Halík, Jaroslav (advisor) ; Malý, Josef (referee)
The paper is analyzing the strategy of the brand Career Days. Career Days, similar to job fairs, offer university students and graduates work opportunities. Annually, they are hold by the international non-profit student organization AIESEC. The aim of the bachelor thesis is to describe and evaluate the position of this brand on the Czech market and suggest changes which would help increasing its awareness. In the introduction, I am addressing to the organization AIESEC, describing its structure and operation. The next part is presenting the project Career Days itself, the concept and essence. The thorough analysis of the brand strategy represents the main body of my thesis. I am describing the whole process and operation of the project's promotion. In the summary, I am suggesting improvements, which would lead to a reinforcement of Career Days as a brand.
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