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National Repository of Grey Literature

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CSR a její komunikace v ČR Šanderová, Lenka ; Filipová, Alena (advisor) ; Zeman, Jiří (referee) Práce se zaměřuje na problematiku CSR a její komunikace. Práce nejprve vysvětluje koncept CSR a pojmy s ním spojené, přínosy jeho implementace do dlouhodobé strategie firmy a podporu tohoto konceptu na mezinárodním poli včetně standardů, které se k němu vztahují. Především však práce hodnotí výchozí i stávající situaci v České republice, poukazuje na nedostatečnou komunikaci tématu v ČR. Proto práce přináší ucelený přehled nástrojů, kterými je možno CSR komunikovat a více ho zviditelnit v České republice. V praktické části jsou popsány CSR aktivity tří firem působících v ČR a jejich webové stránky o CSR. Detailed record

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