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Corporate Social Responsibility of Trading Companies
JEŽKOVÁ, Zdeňka
The aim of my thesis was to describe current approaches and measures of business enterprises in the realm of corporate social responsibility and to conduct a survey of the impact which these measures have on shopping behavior. The theoretical part is focused on the definition of social responsibility and its integration into a company. The fact, that social responsibility is important for a company, is underlined by benefits, which I mention in the theoretical part as well. I also present examples of actions and activities that a company should create in the environmental, social or economic sphere. I tried to incorporate this theoretical knowledge into a questionnaire, which was included in the practical part of my thesis. I determined questions for respondents in order to learn, whether they have any notion of social responsibility at all, what they imagine under the term and whether they think that companies should behave according to it. Among other things, respondents had the opportunity to describe in their own words the actions (activities), which they think a company should do in order to behave socially responsibly. Then they were supposed to write an example of a company that deals with this concept. After collecting data using questionnaires I analyzed each question separately first and then described the individual results arising from them. In the next part I defined dependencies of some questions and described the relations between them. For the assessment of individual dependencies I used contingency tables and a compliance test, or Pearson´s chi-square test, in two cases, which I investigated the significance of statistical dependence with. In conclusion, I proposed measures that could contribute to explain the concept of social responsibility to the public.
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CSR and its utilization in Czech firms
Koubková, Karolína ; Hadrabová, Alena (advisor) ; Remtová, Květa (referee)
The topic of this diploma thesis is Corporate Social Responsibility (CSR), with prominent attention paid to the environmental aspect. One of the main targets of this thesis is to analyze the attitude of companies to the CSR and to answer the key question -- why do firms deal with CSR and how can it influence their business. The theoretical part of the thesis describes the meaning of the CSR concept and it also contains an analysis of its individual benefits. The standards related to CSR are also discussed, with the inclusion of ISO 26000. The practical part shows examples of the attitude and approach of some selected companies towards socially responsible behaviour. Firstly, their activities in the environmental area are presented and an interpretation of how these companies perceive benefits of the CSR concept follows. Another target of this thesis is to evaluate if the CSR concept should be normalized. That is why it was important to include a part showing the opinion of some companies about the CSR norms. The final part includes all findings reached while writing this diploma thesis and an answer to the key question -- why companies make use of the CSR -- is provided.
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