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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Decision Making Support in CRM Systems
 Filus, Michal ; Očenášek, Pavel (referee) ; Jirák, Ota (advisor)
The thesis deals with a decision making support in CRM systems. The goal of this thesis was to design a module for decision making support in the CRM system using Pentaho analysis tools. The theoretical part contains a description of the data warehousing and data mining with a focus on analytic operations and decision making support. It also contains brief description of CRM systems and possible application of decision making support in these systems. The practical part deals with the description of architecture of CRM system CRMminer and describes the decision making support module in this system.
Detailed record
Decision Making Support in CRM Systems
 Filus, Michal ; Očenášek, Pavel (referee) ; Jirák, Ota (advisor)
The thesis deals with a decision making support in CRM systems. The goal of this thesis was to design a module for decision making support in the CRM system using Pentaho analysis tools. The theoretical part contains a description of the data warehousing and data mining with a focus on analytic operations and decision making support. It also contains brief description of CRM systems and possible application of decision making support in these systems. The practical part deals with the description of architecture of CRM system CRMminer and describes the decision making support module in this system.
Detailed record

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