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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Cloud Computing: Overwiew of CRM solutions avalaible in Czech Republic
 Le Xuan, Dung ; Margaris, Nikos (advisor) ; Feuerlicht, Jiří (referee)
The first goal of this thesis is to expound the concept of CRM - Customer Relationship Management. In the thesis are discussed about different approaches to CRM. Customer relationship management should be seen as an enterprise-wide on customer oriented strategy. This term is often understood as a CRM system. To achieve this concept is currently using CRM tools that are part of the CRM system. Furthermore, the thesis described architecture and functionality of the CRM system. As information technology continues to evolve, in the thesis are also discussed trends in CRM systems. The biggest trend is software as a service based solutions (SaaS). The next section will focus on CRM systems based on SaaS. First, defines what Cloud Computing is. Is also discussed deployment models and taxonomy services. The main objective is to analyze the market for CRM services in the Czech Republic. In the thesis for easy navigation on the CRM services market is set up a complete overview of available solutions. Solutions are categorized into 3 categories according to company size. For each category are selected and compared the best products according to specified criteria. The three products from each category are described in details. In addition, by the questionnaire will be detected by the attitude of Czech companies to CRM and SaaS. The aim is to determine what proportion of businesses using CRM to support its processes, what systems are used, what is their opinion on the issue of data security solutions based on SaaS.
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CRM tools in banks
 Petrová, Barbora ; Král, Petr (advisor) ; Pánek, Michal (referee)
Annotation This thesis is concerned with CRM approach - Customer relationship management. CRM covered new marketing methods, that are focused on client's needs rather than on product push strategy. Thanks to sophisticated data analysis clients are addressed with offers, that come up to their current needs. Thesis explains basic terms connected to CRM strategy, different sorts and its components. CRM concept is apllied on the banking area using the example of czech commercial bank.
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