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Marketing Strategy of the company Plzeňský Prazdroj a.s. on the French Market
 Křečková, Alena ; Machková, Hana (advisor) ; Štěrbová, Ludmila (referee)
The diploma thesis analyzes the marketing strategy of the company Plzeňský Prazdroj a.s. The first part of the study deals with an analysis of privatization in the nineties, a characteristics of the current owner, SABMiller plc, and description of each brand of the product portfolio. The second chapter focuses on the analysis of international marketing strategy of the company. The subject of the third chapter is an analysis of the French market. The final chapter describes the marketing strategy of the company Bieres d Europe, which is, like Plzeňský Prazdroj a.s., a subsidiary of SABMiller plc.
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