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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
The Analysis of Communication Activities of the 65th Berlinare in 2015
 Klčová, Alena Daniela ; Orban, Karol (advisor) ; Pilati, Miroslava (referee)
Bachelor thesis "The Analysis of Communication Activities of the 65th Berlinale in 2015" deals with the communication activitie's choices in cultural sphere concretely on the example of the film festival Berlinale. Thanks to the analysis of communication activities of Berlinale 2015 a reader is shown the substance of communication and marketing mix and why these activities are so important for the communication with the general public. Theoretical part of the thesis describes Berlinale's history and characteristics, which is the key core for both the present and the future communication. It describes the influence of the festival on cultural sphere trends. Moreover, it focuses on the meaning of art marketing and film marketing for film festivals and on which principles these branches stand and how or why are these substential for film festivals. Next part of my bachelor thesis is dedicated to marketing mix and the sole comunnication activities of the 65th Berlinale not only in theory, but also practically. Bachelor thesis contains the SWOT analysis of the film festival and it also marginally focuses on the impact that Berlinale has on Berlin's tourism, which is nonetheless sometimes disregarded and overlooked despite it's relevance. In the conclusion the thesis contains the evaluation of...
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