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Design of the Yourcut Mobile Application and its Deployment
Kallab, Karel ; Dyk, Tomáš (referee) ; Dydowicz, Petr (advisor)
The master's thesis focuses on the creation of the Yourcut application for streamlining the services of barbering. The main goal of this work is to create an application and deploy it in a smart mirror, built directly to the needs of the application. The whole work can be divided into three parts. In the first part, the reader gets acquainted with all the technological prerequisites that need to be known in order to understand the whole work. The second part describes and analyzes. It summarizes the problems associated with creating an application and all the technical and technological prerequisites for the application to be created correctly. In the last part there is a description of the application creating, along with the construction of a smart mirror and their deployment.
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Marketingová komunikace barbershopů
Svítil, Lukáš
The thesis deals with marketing communication of barbershops and its influence on consumers. The aim of this thesis is to identify the factors of marketing communication influencing consumers in the choice of barbershop and to propose recommendations in the field of marketing communication for entities operating in this market. To meet the objective, qualitative research (n = 36) combining an eye-tracking experiment together with in-depth interviews was conducted. In ad-dition, a questionnaire survey is used (n = 235). Marketing communication factors affecting consumers and consumers are collected by means of a questionnaire survey and in the form of static images that attract human attention. The influence of: product layout, face, tattoo, celebrity or logo presence on human attention span is investigated. Based on the findings, the paper concludes by proposing recom-mendations for actors in the industry in the form of a communication mix.
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Design of the Yourcut Mobile Application and its Deployment
Kallab, Karel ; Dyk, Tomáš (referee) ; Dydowicz, Petr (advisor)
The master's thesis focuses on the creation of the Yourcut application for streamlining the services of barbering. The main goal of this work is to create an application and deploy it in a smart mirror, built directly to the needs of the application. The whole work can be divided into three parts. In the first part, the reader gets acquainted with all the technological prerequisites that need to be known in order to understand the whole work. The second part describes and analyzes. It summarizes the problems associated with creating an application and all the technical and technological prerequisites for the application to be created correctly. In the last part there is a description of the application creating, along with the construction of a smart mirror and their deployment.
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Business Plan
Kuchárová, Kateřina ; Trachta, Václav (advisor) ; Dvořák, Jiří (referee)
The goal of this bachelor thesis is the creation of the business plan for the establishment of the barbershop in Tábor city centre and the economic evaluation of this plan with the financial analysis method. This work is composed of the theoretical and practical part. The basic terms connected with business, the particularity of small and medium scale businessmen, and especially the business plan structure are described in the theoretical part. The particular methods like PEST analysis, Porters five forces model and SWOT analysis are explained in detail. In the practical part, the theoretical knowledge is employed to the establishment of the barbershop. The final business plan is used for the assessment of the feasibility and viability of the intention.
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