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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Evaluation of Atmospherics in Selected Retail Units with Emphasis on Seasonal Influences
 Stuchlík, Pavel ; Chylíková, Hana (advisor) ; Mokrejšová, Veronika (referee)
This paper will first focus on the theoretical definition of the term "atmospherics" and its elements. This will continue with the definition of seasonal influences. These parts will then serve as basis for concrete evaluation of atmospherics in hypermarket retail units Tesco and Globus. After that, the two units will be compared and contrasted and eventual suggestions for improvement will be offered. Responsible employees of the two units will then react to the evaluations and suggestions.
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Evaluation of Atmospherics in Selected Retail Units
 Stuchlík, Pavel ; Chylíková, Hana (advisor) ; Drozen, František (referee)
This paper will first focus on the theoretical definition of the term "atmospherics" and its elements. This part will then serve as basis for concrete evaluation of atmospherics in hypermarket retail units Tesco and Globus. After that, the two units will be compared and contrasted and eventual suggestions for improvement will be offered.
Detailed record

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