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	Attitude of visitors of a destination to certified regional products (Polabí region) Šourková, Natálie ; Jarolímková, Liběna (advisor) ; Valentová, Jana (referee) The aim of the thesis is to describe the attitude of the region Polabí visitors and the potential consumers generally towards the certified regional products which were branded within the system under the patronage of Association of Regional Brands. The thesis is divided into two parts, theoretical and practical. The theoretical part defines tourism in relation to region, it's benefits and impacts and deals with the problem of it's sustainable development. It also presents the national coordinator of branding - Association of Regional Brands, it's activities and the specifics of branding in Polabí region. The practical part is based on a survey among potential consumers, producers and official sellers of certified products bearing the brand Polabí regionální produkt. The information obtained and presented provides valuable insights concerning the relationship of potential consumers to the certified regional products. On this basis, other possible ways of the development of the branding system in Polabí are suggested. Detailed record
	Analysis of Application of the Regional Brand Prácheňsko NIKRMAJEROVÁ, Monika The subject of this thesis is to evaluate the regional brand name Prácheňsko. The exordium contains the regional labelling valid throughout the Czech Republic. The following section is focused on the topic of the implementation of the regional brand name ´Prácheňsko´ and the single brand name ´Prácheňsko ? the regional product ?´. The main part of the following thesis comprises the questionnaire survey results that were organized by one of the local action groups. The conclusion of thesis is based on the primary and secondary detective data and suggestions of their solution. Detailed record
	The analyse of exploitation the regional brand by chosen producents in the region of Šumava NIKRMAJEROVÁ, Monika The subject of this thesis is created by the evaluation of the regional brand products using. The introduction deals with the regional brands throughout the whole Czech Republic. Following section contains the informations about the regional brand of The Šumava orginal product \regm{}. The main part containsthe characteristic of the assigned producers describing their experience, opinions and observations to the regional brand he Šumava original product \regm{},.Based on the findings of primary and secondary data were created the ´case studies´ of manufacturers. The penultimate part obtains the data analysis from all the certificated manufacturers.Conclusion contains my own proposals of the possible changes in activities of the Regional Development Agency that takes care of the certification. Detailed record

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