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National Repository of Grey Literature 1 records found  Search took 0.02 seconds. 
Analysis of product image
 Frühbauerová, Jana ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee)
Bachelor's thesis is divided into two basic parts. The first one applies theoretic explanation of the term "image" including related elements like corporate design or corporate identity etc. The next part explains marketing research -- its kinds and methods. The second, practical part considers the description of the product -- Apple iPhone, this part is extended by research aimed at university students. The research is implemented using the answers of the owners and non-owners of the device Apple iPhone. It gathers their opinions of the product, its image and the Apple corporation. The conclusion of the thesis includes graphs which reflect the results of the research.
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