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Market analysis of preparatory courses at universities from the perspective of internet marketing
 Prágr, Aleš ; Měsíček, Libor (advisor) ; Šedivá, Zuzana (referee)
This thesis focuses on internet marketing. Its goal is to describe the possibilities of internet marketing, to conduct a survey of preparatory course selection, to describe SEO methods used by organizations which offer these courses. And also to offer suggestions related to the propagation of preparatory courses of the University of Economics. Chapter two focuses on the description of premises related to the emergence of internet marketing. Chapter three is aimed at an introduction to internet marketing and marketing in search engines. Chapter four is dedicated to an introduction to search engine optimization. Chapter five looks more closely into other possibilities and methods of internet marketing and describes their possible uses. Chapter six focuses at the realization of a questionnaire research and interprets its results. In chapter seven websites of organizations offering preparatory courses are analyzed. Chapter eight contains an assessment of web pages and suggestions for improving the propagation of preparatory courses of the University of Economics. In chapter nine conclusions, thesis contributions and assessment of the findings utilizability can be found.
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