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Marketing activities of the selected small company
KOUTENSKÁ, Věra
The aim of the thesis is to sum up the current situation of the company VOLF office supplies Co., Ltd., working on the school and office supplies market, from the perspective of marketing activities. The marketing mix has been used to evaluate marketing activities. In the final part of the thesis the obtained results are summarized and on their bases are developed concrete proposals that would improve the current situation. Among the used methods, contibuting to achievement of this aim, belong: analysis of marketing activities, evaluation of marketing mix, analysis of current customers, analysis of competitors and suppliers and the structured interviews.
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Management of BAK, a.s. receivables
Pilař, Tomáš ; Pevná, Jana (advisor) ; Zmrhalová, Alena (referee)
This thesis deals with the management of the receivables of BAK,Inc. In the theoretical part are characterized receivables from the perspective of legal, accounting and tax. Further is described the management of receivables and this description is based on the elements of management of receivables, ie analysis of customers, terms of trade, recovery of receivables and, finally, monitoring the status and trends of the receivables. The core of this work is the description of the specific receivables management system in BAK, Inc., which is divided into two fundamental dimensions, namely the prevention and recovery. In conclusion of the practical part are analyzed the structure and status of receivables for years 2007 to 2009 with the help of financial ratios.
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