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The Financing Options and the Sustainability of an Amateur Theatre´s Operation on the Example of the Kámen Theatre in Prague
Hulec, Oskar ; Riedlbauch, Václav (advisor) ; Tyslová, Irena (referee)
This bachelor thesis deals with the possibilities of the theatre funding from public and private sources. It is mainly focused on the cultural policy in the Czech Republic as well as in Prague and within the related grant programmes. Some specifics of marketing in the non-profit sector are also analysed and so-called marketing mix is described in detail. The practical part is a case study of the Kámen Theatre. It describes its history and especially its economic management. An example of its marketing mix demonstrates how a theatre raises the demand. The actual stage of the ensemble is described by means of the SWOT analysis. The thesis concludes no virtual difference between the funding of the amateur and the professional theatres. The Kámen Theatre is implied to be currently on its peak where it will be able to stand for a long time on but from such a level it will hardly go on in the future.

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