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National Repository of Grey Literature

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Assessment of shopping atmosphere in selected business units within the chains Ahold and Globus Zelenková, Darina ; Chylíková, Hana (advisor) ; Odehnalová, Jitka (referee) This bachelor thesis deals with shopping atmosphere of hypermarkets Albert and Globus in Pardubice. The theoretical part defines the term shopping atmosphere and its elements. In another part selected business units are characterized. The practical part analyses the shopping atmosphere by awarding points and also by marketing research in these stores. The shopping atmosphere is then compared in both stores and some proposals for improvement are recommended. Detailed record

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