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The market for acoustic pianos in selected countries of South America on the example of PETROF company
Ceralová, Anna ; Vošta, Milan (advisor) ; Vlčková, Jana (referee)
The thesis examines a potential of markets in Peru, Chile, Uruguay, Argentina and Brazil for trade with acoustic pianos PETROF. The first chapter contains an overview of piano manufacturers and terms associated with that field. Characteristic of protectionism and its effects on trade are mentioned in the first chapter as well, since some countries apply trade barriers frequently. An economic analysis of these states together with a market analysis follows. The market potential investigation is based on field research in the countries of South America.

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